‘Elka’ is a word with dual meaning. On the one hand, the word means a pine tree, with needles evoking a similar appearance to knitting needles. In a totally different content, the word is used to describe someone who dresses flamboyantly. Elka – the perfect double-entendre for a knitting label that epitomises quality, not quantity.
Proudly New Zealand made and sustainability focused, Elka is as far removed from a contemporary world of careless mass-production and synthetic materials as you can get. While the handcrafted technique harks back to time gone by, Elka combines an inspired design consciousness and only the highest quality yarns and fibres for a thoroughly contemporary result.
Elka utilises unique local yarns such as possum, merino and silk for their wearable textures. The label’s designer, Kate Mischler, believes possum fibre has been vastly underutilised by the fashion industry.
“Possum fibre is renowned for its warmth and comfort but, apart from socks and gloves, it has rarely been used in the clothing industry. However, as an undeniably luxurious fibre that is exquisite to wear, I created a collection that showcased how well possum fibre functions in high-end fashion pieces,” says Kate.
Fusing luxurious comfort with sophisticated style, the Elka range draws inspiration from nature, music and art. Generous drapes of fabric imbue a subtle sensation of movement on the wearer’s body, evoking wild grass in the breeze or a bird in flight.
Earthy neutrals and dramatic monochromatic hues take the form of luxurious tunics, dresses and oversized cardigans that are easily dressed up or down for any occasion and designed to flatter fashionable women of all ages and sizes.
“Fashion should be fun, not complicated. Elka Wild doesn’t follow trends, but focuses on timeless elegance, allowing women to easily make lasting updates to their wardrobe. Ultimately, the range blends quality and comfort – without sacrificing style,” Kate says.